Baume & Mercier SA
ABOUT BAUME ET MERCIER
Baume & Mercier’s story begins in 1830 with the founding of a family business. Brothers Louis-Victor and Célestin Baume opened a comptoir horloger (watch dealership) in Les Bois, a village in the Swiss Jura. Their company developed rapidly and earned an excellent reputation by creating exceptional models incorporating cutting-edge innovations.
Keenly aware of the potential represented by new territories, the company set up a branch in London under the name “Baume Brothers”. It soon expanded throughout the British Empire, spanning India, Africa, Australia, New Zealand, Singapore and Burma. By the late 19th century, the company had already acquired a solid international reputation and was becoming a noted watchmaking player abroad. At the time, the brand was best known for its chronographs and its grand complication models, including minute repeaters, calendars and tourbillons
At the beginning of the 1920s, the company director William Baume joined forces with Paul Mercier. Together, they founded Baume & Mercier, Genève in 1918. The firm soon became one of the most active in the field of wristwatches by offering remarkably balanced special-shaped models. In 1919, it was awarded the highest international distinction of the time in the shape of the “Poinçon de Genève” quality hallmark – a token of exceptional craftsmanship and quality.
Baume & Mercier currently offers five collections designed to offer the best possible representation of quality watchmaking: Hampton, for shaped watches intended for both men and women; Capeland, for chronographs and Worldtimer watches; Classima for those with a penchant for minimalist design; Linea for elegant and dynamic women; and finally, the new Clifton collection matching the expectations of urbanites looking for a classic yet contemporary timepiece.